Samantha McCallum

Sam brings 20 years of diverse experience from consultancies, digital agencies and client-side leadership roles. Known for CX, strategic design, business design and innovation, Sam has a track record of successfully delivering new products and business models to market. Sam's industry experience includes Finance, Media, Telco, FMCG, Grocery, QSR, Retail, and Government, with roles including; Head of Experience Design at Latitude Financial, Head of Marketing at Fairfax Media, and Strategy Director at R/GA. Sam currently works with a portfolio of startups as an advisor, mentor and venture partner, as well as consulting to enterprises and ASX-listed clients.