EML

EML Payments future-state proposition design: EML partnered with Outfoxed to define future-state product propositions and experiences that create alignment across global markets whilst supporting a growth path. Macro trends, customer segmentation, qualitative customer insights as well as ideation and alignment sessions uncovered 10 x global CVP opportunities. From more than 10 global propositions, 3 were further developed and validated with clients, and the top 2 ranked propositions were taken into prototyping, supported with a 3-year strategic product roadmap including technology enablers.